BRIELLE IS 2! 💕🥳
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Gabrielle Nokoe had a dream. Not the fleeting kind you forget by breakfast, but a vision so bold it demanded to be brought to life. She dreamt of a beauty brand that wasn’t just about aesthetics but one that celebrated the art of being unapologetically yourself. Fast forward two years, and Brielle Cosmetics isn’t just thriving—it’s trailblazing.
When Brielle launched, its lineup was simple yet intentional . Our debut collection featured the First Edition Glosses(still a fan favorite), lash shampoo, four luxurious lashes, a lash applicator, four lipliners, and essential tools like our spooly, mirror, and scissors . Six months in, we introduced our lip scrub and mask duo, ensuring self-care became as seamless as applying gloss.
But it didn’t stop there. Only two months after launching, British Vogue came calling. Yes, you read that right. Brielle caught the attention of one of the most iconic fashion magazines in the world, earning a coveted feature in the March, April, and May 2023 editions. Talk about a glow-up! It was clear: Brielle wasn’t here to play—it was here to stay.
By Year 2, we’d learned, grown, and refined. Two lashes were discontinued, making room for new icons like GlossyGlow and powder puffs. Each product tells a story—of experimentation, feedback, and love from our growing Brielle family.
However, Brielle Cosmetics didn’t just grow in products; we grew in presence. We painted unforgettable memories at some of the most prestigious events.
The brand took its first big leap onto the global stage at HIBS Africa in 2023, capturing the attention of beauty enthusiasts and industry insiders alike. And in 2024? Well, we didn’t just make a comeback; we made a statement.
The end of 2023 and the start of 2024 brought another milestone with the Lake Club Gala. These prestigious events were a playground for the bold and glamorous, and Brielle took center stage. Attendees didn’t just experience the brand—they became part of its story, leaving with memories that shimmered as brightly as the Brielle glosses in their gift bags.
It wasn’t just the big events that defined Brielle; it was the energy they brought to every endeavor. Whether hosting intimate brunches, popping out at EMY Africa, or Outmosphere , Brielle has undeniably stood out! This wasn’t about selling products; it was about creating a lifestyle.
Summer 2024? Oh, it was a moment. The 5-Day Summer Collection launch was perfect ; it was a full-on celebration of everything Brielle stands for. With every swipe of gloss and every splash of color, Brielle was steady setting trends.
Reflecting on these two years, one thing stands out: our community. Whether it was feedback that shaped new launches or the countless tags and reviews on social media, you’ve been at the heart of everything we do. We’re grateful for every shared memory, every purchase, and every word of encouragement.
As we step into Year 3, we’re not slowing down. There are new products on the horizon, more pop-ups to attend, and a deepening commitment to helping you feel ever-beautiful.
Two years down, a lifetime to go. Thank you for being part of our journey, we can’t wait to see where this journey takes us next! 💕💕